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Special Content

2-8 June, 2018


I & B Minister Launches 'Hum Fit Toh India Fit' Campaign

Union Minister of State for Youth Affairs and Sports and Information & Broadcasting (Independent Charge), Mr. Rajyavardhan Singh Rathore has called upon citizens and particularly youth of the country to include fitness in their daily routine so that India could become a healthy nation. Launching a campaign 'Hum Fit Toh India Fit' on May 22, 2018 on social media, Mr Rathore posted a video urging people to get fitter and make India fit. In the video, he said India’s Prime Minister Shri Narendra Modi has inspired him to stay  fit and thus he started the fitness challenge. During the 'Mann Ki Baat' programme on 25th March 2018, Prime Minister Shri Narendra Modi had given the clarion call for a 'Fit India' - a movement to take the nation forward on the path of fitness and wellness. The Prime Minister had said, in the contemporary times of stress and lifestyle diseases, fitness is a key part of wellness and plays an important role in keeping us healthy, preventing diseases and ensuring a better quality of life. The 'Fit India' movement provides a unique and exciting opportunity to work towards a healthier India. As a part of the movement, individuals and organisations can undertake various efforts for their own health and well-being as well as for the health and well-being of fellow Indians.

In the video, Mr Rathore said he was changing his work schedule a bit to include fitness in his daily routine. He then got down and did push-ups and encouraged everyone to take the fitness challenge. He has asked social media users to share photos and videos of their fitness regimes using #Fitness Challenge hashtag. In his    tweet, he also challenged actor Hrithik Roshan,  Cricketer Virat Kohli and 2012 London Olympic medallist and badminton player Saina Nehwal who accepted his challenge and responded to it by posting videos on their fitness.  The campaign has generated a positive buzz on social media as a number of social media users including Union Ministers and celebrities have appreciated this move and have shared the photos and videos of their fitness regime.